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Client: SRAM
Agency: Common Machine
Producer/Director: Brett O’Bourke
DP: Michael Landsberg
Editor: Jorge Rubiera
Run Time: :17

SRAM needed some sizzle for their social media channels to announce the launch of their new hydraulic disc brake system for road bikes. We spent the day with cycling pros Meredith Miller and Ted King, hucking up mountainsides and hanging off the back of a motorcycle to capture Meredith and Ted absolutely bombing descents outside Boulder, Colorado.