From its origins just across the Allegheny River in Tidioute, PA, in the late 1800s, to its present-day manufacturing plant in Olean, NY, KA-BAR has consistently made some of the best hunting, survival and sporting knives in the world. The KA-BAR name became famous during WWII when its Fighting Utility Knife became standard issue for Marines shipping out to the South Pacific; the knife’s performance in the battle for Guadalcanal cemented the legacy of KA-BAR.
The company may be more than a century old, but its emerging marketing philosophy is (if you’ll forgive the pun) cutting edge: No more old media, just badass branded entertainment for the Web.
Enter Common Machine. KA-BAR asked us for an overview video that touched on the brand’s 100-plus-year history, its commitment to making high quality knives here in the USA and the range of knives in its product line. (In case of zombie attack, KA-BAR has you covered.)
Within two days of release, the video was picked up by high-traffic trendsetters Gizmodo, Gear Patrol, Devour, Hypebeast, and more than 250 other blogs and Websites, racking up over 65K views and pushing major Web traffic and sales for KA-BAR.