For the past few years, we’ve provided production services for the Miami Design District during the week of Art Basel. This year, rather than the standard wrap-up videos we’d done before, we decided to do something a little different. Common Machine created a dedicated microsite and a series of short documentary films, profiling artists, designers, curators, and gallery owners showing in the Miami Design District during Art Basel Miami Beach 2011.
The ten short films feature such acclaimed art world figures as sound-and-light artist Christopher Janney, graffiti muralist Retna, and urban interventionist Rubén Ochoa. The microsite — built on the Cargo Collective platform in a mood board-style layout — itself functions as a curated digital art installation, giving viewers a dramatic sense of what went on in the Design District during the most important week on the North American art calendar.
Both the URL links and the embed codes for the videos were made available to the press every day as new videos went up for sharing on blogs and websites.
Check out the microsite and all the videos here.