In this short film for KA-BAR Knives, a group of Force Recon Marines go behind enemy lines to rescue American POWs. The Marines carry the KA-BAR 1217 USMC Fighting/Utility knife and the KA-BAR Mark I.
From its origins just across the Allegheny River in Tidioute, Pennsylvania, in the late 1800s, to its present-day manufacturing plant in Olean, New York, KA-BAR has consistently made some of the best hunting, survival and sporting knives in the world. The KA-BAR name became famous during WWII when its Fighting Utility Knife became standard issue for Marines shipping out to the South Pacific; the knife’s performance in the battle for Guadalcanal cemented the legacy of KA-BAR.
The company may be more than a century old, but its emerging marketing philosophy is (if you’ll forgive the pun) cutting edge: No more old media, just badass branded entertainment for the Web.
Enter Common Machine. KA-BAR asked us for an overview video that touched on the brand’s 100-plus-year history, its commitment to making high quality knives here in the USA and the range of knives in its product line. (In case of zombie attack, KA-BAR has you covered.)
Within two days of release, the video was picked up by high-traffic trendsetters Gizmodo, Gear Patrol, Devour, Hypebeast, and more than 250 other blogs and Websites. It has racked up over 80K views to date and continues to push significant Web traffic and sales for KA-BAR.
KA-BAR Knives wanted a video to announce that the entire line of their popular Zombie Killer knives is now made in America.
They wanted a video to introduce a new model, the Swabbie: 18 inches of American zombie-slaying steel, that comes with a tactical sheath, a skeleton knife, and a zombie patch.
KA-BAR wanted a video that showed first-hand the ruthless efficiency of its Zombie Killer blade: No bullets required.
We were happy to oblige.