The Legacy of KA-BAR Knives
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Client: KA-BAR Knives
Agency: Common Machine
Director: Brett O’Bourke
DP/Editor: Jorge Rubiera
Music: Jorge Rubiera, Max Johnston, Edward Adamas
Run Time: 2:27
Views: 80K+

From its origins just across the Allegheny River in Tidioute, Pennsylvania, in the late 1800s, to its present-day manufacturing plant in Olean, New York, KA-BAR has consistently made some of the best hunting, survival and sporting knives in the world. The KA-BAR name became famous during WWII when its Fighting Utility Knife became standard issue for Marines shipping out to the South Pacific; the knife’s performance in the battle for Guadalcanal cemented the legacy of KA-BAR.

The company may be more than a century old, but its emerging marketing philosophy is (if you’ll forgive the pun) cutting edge: No more old media, just badass branded entertainment for the Web. 

Enter Common Machine. KA-BAR asked us for an overview video that touched on the brand’s 100-plus-year history, its commitment to making high quality knives here in the USA and the range of knives in its product line. (In case of zombie attack, KA-BAR has you covered.) 

Within two days of release, the video was picked up by high-traffic trendsetters Gizmodo, Gear Patrol, Devour, Hypebeast, and more than 250 other blogs and Websites. It has racked up over 80K views to date and continues to push significant Web traffic and sales for KA-BAR.