BRIDGESTONE | BEHIND THE PERFORMANCE
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Client: Bridgestone Tires
Agency: SapientRazorfish
Executive Producer: Brett O’Bourke
Director: Christina Burchard
DPs: Mina Singh, Jeff Powers (Will Groulx episode)
Editor: Christina Burchard
Music: Jessica Weiss, Shruti Kumar
Run Time: various
 

Bridgestone Tires, a major sponsor of the 2016 Summer Olympics, engaged its agency of record, Razorfish, to build a microsite that would go Behind The Performance, peeling back the layers how Bridgestone tires and Bridgestone-affiliated athletes are built.

Razorfish rang us up and asked if Common Machine would create the three short films the microsite was anchored around. We were stoked to oblige. Spending time with women's soccer national team defender Kelley O'Hara, paralympic cyclist Will Groulx (who won gold!), and swimmer Cullen Jones was one of the highlights of our year and yielded intimate portraits of the three incredible athletes.

Kelley O'Hara

Will Groulx

Cullen Jones